AP Configurator is a UX/UI concept that reimagines the online purchasing experience for Audemars Piguet. Inspired by digital configurators offered by other luxury watch brands, the project explores how customers could personalise materials, dials, bezels, straps and finishes before enquiring or purchasing. The design prioritises simplicity, premium visuals and an elegant user journey while remaining consistent with the brand's luxury positioning.
Created a luxury watch customisation experience that explores how Audemars Piguet could offer customers an intuitive online watch configurator while maintaining its premium brand identity.
